is5::websurveys e-marketing

Solutions by sector
Our solutions span the whole gamut of business sectors.

Below are some examples of solutions we have provided for specific sectors.

To find out about solutions we've created in other business sectors, click here

Marketing communication agencies
In the dog eat dog world of marketing communications, the majority of MARCOM agencies vie for business offering a similar range of services, albeit dressed in different clothing.

Increasingly MARCOM agencies are integrating online surveys into their proposition to give their pitch a unique angle. Offering insight into client and internal feedback, online surveys are a key element in the communication chain.

Applied to B2B and B2C markets, surveys allow organisations unparalled understanding into the behaviours, needs and opinions of their clients, employees and shareholders.

Integrating intuitive e-mail marketing tools, company branded is5 products enable a seamless addition to the agency service portfolio, enhancing pitches and creating additional revenue streams.

Some of the ways MARCOM agencies use survey & e-marketing tools include:

• Integral tool in new business pitches. Some agencies have seen significant reductions in their success rate for winning new business.

• Market research for clients

• Clients measure the effectiveness and impact of the agency's work. This is an excellent way to retain and re-enforce "client buy-in" and invariably creates new opportunities. Measurement can be carried out at specific intervals to showcase on-going agency effectiveness.

• Compare client perception of agency performance with that of your own employees

• Engage prospects and clients with personalised, trackable e-mail marketing campaigns

• Compare client's customer perception of their brand clarity and meaning with their own employees. Critical in ensuring that the company's employees endorse the company brand rather than weaken brand values.

To tap into some of these opportunities for your agency, click here

Hotel & leisure:
Today, consumers enjoy an unparalled level of choice as the hotel industry faces increasing competition.

Online guest surveys are the conduit for fast and accurate feedback to trigger improvement actions to gain competitive advantage.

Whether operating in a niche market or adopting a "one size fits all" approach, online surveys deliver critical feedback on guests and employees.

Insight into guest opinion and employee behaviours strengthens guest loyalty, creates a better guest experience and improves employee retention levels.

Consider the possibilities with is5 hotel survey & e-marketing tools:

Guest surveys for an individual hotel location
Compare surveys for multi location hotel groups
Survey your guests by geographical region, visit category, length of time since last stay, and how they heard of you
Guest vs. employee comparisons
Survey your guests direct from their room, or send surveys after their visit.
Interim performance comparisons
Create performance benchmarks and monitor actual vs. targets
Traceable, personalised and feature rich e-mail marketing communications

Real-time analysis shows performance trends, highlights the current and anticipates future needs.

Segmentation criteria allow the user to view results as a whole, or see individual segmentation feedback.

Training & Development:
It's that moment late on in the sales pitch. The training evaluation moment. "Just how will we know the training has worked?" asks the Finance Director.

"What evaluation methods do you use?" chimes in the Training Manager. The panel wear a collective knowing grin, enjoying our discomfort. It is of no help right now that the beaming Sales Director spent more on port during the Marrakech Bash than you are trying to prise out of them to develop their "most prized asset".

It is no comfort that the Training Manager ducked the Kirkpatrick session at Harrogate in favour of the "School Boys and Girls Barbeque" and would not know a split-half reliability test from a spit-roast chicken.

Boldly you begin, "I'm very glad you asked that". The smirks are unmoved. They've heard it before. Undeterred, you press on to enjoy your victory, "because our Web-based Ongoing Real-time Downloadable Super Evaluation and Assessment Tool - WORDS EAT! - has all the answers"

Okay. Wake up. It's probably not the best idea to wipe the smiles from your prospects' faces with such a triumphant flourish. Nevertheless you can now have "all the answers" to training measurement at your fingertips.

Fast pre-course assessments
Delegate and others feedback for use at the course design stage
Feedback incorporated into the training event
Delegate's access to personal progress questionnaires
Benchmarking
Continuing assessment with real time analysis
Post-course assessment

Your own online highly flexible survey tool offering the ability to canvass employee and customer opinion before and after - even during - training events will be a significant point of difference in your new business proposals.