| What customers want and why they leave
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What customers want
To feel valued 35%
Canvass their opinion 18%
Feedback acted on 14%
Not taken for granted 20%
A sense of partnership 5%
Transparency 8%
Why customers leave
Price 21%
Customer service 34%
Convenience 10%
Requirement change 13%
Reliability/quality 18%
Other 4%
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