| MARCOM's add punch to their pitch
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You’ve brainstormed the brief, come up with a great idea and the presentation is highly polished.
The pitch goes well, heads nodding in agreement; you’re getting the right vibes & leave with a spring in your step.
Then you wait & wait. More often than not, its thanks but no thanks…..You’re not alone.
A recent is5 survey found that to win one pitch in twenty was average; one in ten exceptional and anything better deserved “walking on water” status.
Over 75% of marketing directors surveyed said that agencies that demonstrated a real understanding of their business had a major advantage over pitch competitors, although only 9% believed agencies at pitch stage had done this.
At is5 we can’t make you walk on water, but we can add punch to your pitch.
Consider this scenario:
The board meet to review the pitches & decide how to go forward.
In front of them, an array of fantastic ideas, concepts & solutions – No doubt all fabulously packaged.
Questions come thick & fast: Which agencies really understand our business; do they know how our employees think: can we integrate them into our business; do they understand our supply chain and/or suppliers?
If you haven’t convinced, your pitch is winging its way to the bin.
On the other hand, if the marketing director can pull out research you’ve conducted and used as a base for your pitch, you’ll most likely find yourself in the box seat……
This was the clear message from our survey respondents.
So where does is5 come in?
In a nutshell, powerful pre-pitch online survey tools delivering real time trends in customer, consumer & employee opinion.
Branded as your own, bespoke surveys for your chosen segmentation profiles.
Create a platform for pitch proposition and deliver the “wow” to your pitch audience.
Review the past, analyse the present and anticipate the future.
5 great products: 1 brand - yours
If you’d like to see how is5 tools can get you in the box seat - we’d love to hear from you.
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